Tangerine Digital launches analytics-based content solution for FMCG industry

The solution will help FMCG companies enhance customer engagement across digital platforms.

Digital content solutions provider Tangerine Digital has launched analytics-driven content services to aid FMCG companies enhance their customer engagement across digital platforms. The offering is backed by analytics that will drive FMCG brands' content strategy. The agency will now enable brands in the FMCG industry in India with product descriptions, photo shoots, user generated content, expert reviews and ratings, celebrity feeds, FMCG blogs and articles, and blogger outreach programmes.

Kesavan Kanchi Kandadai, CEO, Tangerine Digital, states, "Our product launch for the FMCG sector is a step to boost the ever-evolving digital ecosystem that will help the end consumer to make informed choices. Now, brands can also decode the online choices by customised analytics solutions and can cater respective choices of the consumer. We are sure that this space will see a significant penetration with our product offering."

Tangerine Digital has an array of clients across sectors and is now aggressively focusing on growing the business in the FMCG segment. It claims to have signed up with more than 300 publications, whose digital content is readily available to be syndicated; a network of more than 1000 FMCG bloggers that can help enhance brand presence; more than 25 in-house FMCG content creators to create content in multi-formats for web mobile and social media; and crowdsourcing capabilities through creation of unique Whatsapp and WeChat experiences.

Founded in 2006, Tangerine specialises in customised original content creation services, media management, re-purposing for platforms and communities, library management, Metadata, platform analytics and content monetisation and user-generated content moderation services. It has offices in Mumbai, Delhi, Chennai, Singapore, Manila, Kuala Lumpur, Guangzhou and Burbank.