Worldoo.com launches 'virtual homes' feature

The objective is to up the emotional quotient amongst kids.

Social networking website for children, Worldoo.com has launched 'Worldoo Home' feature that allows young users to create a home that best suits their eye. The objective is to up the emotional quotient amongst kids due to reduced interaction with peers and new people.

Users can make purchases from the Doo Store, from a selection of over 150 objects in 18 categories. The virtual store also has 20 exclusive products to celebrate a sport, festival or any upcoming occasion.

Commenting on the launch, Harsh Wardhan Dave, head, experience and brand at Worldoo.com, says, "The launch of Worldoo Home adds a dimension of realism to the platform. Through adding in the live creatures to the Homes, we wanted children to become more nurturing and feel responsible towards their real life decisions, be it maintaining their own room or getting a new pet."

The platform will also have contests at regular intervals to reward the most well kept homes with stars which kids can utilise at any point to purchase virtual goodies, and check out latest videos while on the platform .

In March this year, Worldoo partnered with Pidilite to promote the Rangeela student's range of colours.

Designed for kids in the age group of 6 to 12 years, the global platform lets kids consume popular content from national as well as international kids' brands. Each user requires parental approval before joining the same. The platform has also partnered with networks like Cartoon Network, National Geographic, Jeff Corwin Connect, Sentosa and Game Den, among others.