Gaana launches music videos on mobile

With a host of new features, music videos and lyrics are integrated seamlessly within the mobile application.

Times Internet's Gaana.com has launched its upgraded Gaana 4.0 mobile app, integrating music videos and lyrics into its popular music streaming service. With a host of new features, music videos and lyrics are integrated seamlessly within the application. The all new Gaana.com app will enable a richer music experience for listeners.

This is in line with the company's launch of skippable and non-skippable video ads to users on its platform. Music videos are integrated throughout the entire 3 million+ songs catalogue, indicated with a grey camera icon when available. In addition to in-line integrations of music videos, Gaana has added a music videos section featuring hand-picked, popular music videos, easily accessible from the home screen of the app.

Lyrics, too, are now available on the full-screen player on select songs. When a song is playing, the user can open the full screen player to see a prominent "lyrics" button. On clicking it, the lyrics for the song being played are shown, allowing consumers to follow their favourite tunes word by word.

The entire Gaana UI has also been refreshed to improve readability and access to content. Favourites and downloads have also been brought up front, based on user feedback for easier access. And of course, Gaana users' favourite features such as Gaana Radio, Discover, Radio Mirchi and What My Friends are Listening To are all still available for all users.

Pawan Agarwal, business head, Gaana.com, states, "We are delighted to launch the latest upgrade of the Gaana app. We are committed to providing our users with the immersive music experience that they love. The new version 4.0 will not only provide a complete musical experience through songs, music videos and lyrics but also features an easy to use, hassle free interface. This upgrade would certainly redefine the way people experience music on mobile devices."

Gaana has been expanding its catalogue of music for a while now. The website claims to have over 2 million songs across different genres like Bollywood, regional and devotional, among others. It is not clear if these video ads also play on its mobile app which was launched early last year.