Shamik Talukder joins INS

Talukder's new role will include business development and revenue management of LIVE Viacom18 and Spotlight.

Integrated Network Solutions (INS), a wholly-owned subsidiary of Viacom18 Media, has appointed Shamik Talukder as vice-president and head of revenue management and business development.

With more than 16 years of experience in revenue assurance, brand development and marketing in the media and entertainment industry, Talukder's new role will include business development and revenue management of LIVE Viacom18 and Spotlight.

Speaking on the announcement, Jaideep Singh, senior vice-president and business head, INS, Viacom18, states, "Our debut year has been a successful journey where we created multiple IPs. As we consolidate our offerings and build capacity across the network, we are happy to announce Shamik's entry into the Viacom18 family. Shamik's keen understanding of the business and his contribution to the division will be vital to our growth story as we move into the next phase."

Talukder says, "INS has done some great work in the past year and I am eager to be a part of it. With my new role at INS, I look forward to leveraging the popularity and strength of the existing IPs, creating engaging solutions for brands on the digital platform through Spotlight, build customised solutions for brands in the film advertising and promotion space. It is an exciting space to be in and combining the properties to create new business opportunities will be my focus."

Talukder has earlier worked with STAR TV, Radio Mirchi and Sony Entertainment Television, managing the revenues of Radio Mirchi in the launch phase, managing revenues of Indian Idol, Bigg Boss during their debut in India and leading the team in Times OOH in bidding and winning the advertising contract of Mumbai and Delhi Airport and changing the dynamics of airport advertising in India.