Raftaar.in and Techafaqs! work together to impress Hindi internet users

The two have struck a partnership to provide Hindi internet users with a visually appealing, responsive and socially integrated image search platform.

Raftaar.in,the Hindi search portal from Indicus NetLabs, a subsidiary of Indicus Analytics, has revamped its image search section for a convenient and user friendly experience. The new photo section has been revamped to make it more responsive across different platforms like mobile to reflect changing browsing preferences of internet users today. Hindi internet users can search a variety of categories like Bollywood, fashion, sports, nature and religion to name a few for their favorite visual content.

The Raftaar.in revamped image search service also has an integrated Disqus application which allows the user to comment and share their favorite image. Raftaar.in aims to create a social ecosystem around content aggregation for deeper engagement with its bilingual audience. Not only can visitors view latest and more popular sections, the site also recommends different categories related to your search term to give users more search options.

Raftaar.in has struck a strategic partnership with Techafaqs!, specialists in managing IT infrastructure, for web development, day to day domain and content management, leveraging domain expertise from both partners for a superior Hindi visual content experience.

Shedding more light on this service, Surjeet Singh, head, business and marketing, Raftaar.in says, "The dynamically responsive user experience and cross selling platform are natural extensions of our endeavor to enrich the experience of Hindi users online. Image search is an extremely popular feature amongst our users and the new experience is aimed at making the most relevant content available to them. Through this service we are sure the experience of image search for vernacular users will be better than ever."

Anurag Dixit, chief solution architect, Techafaqs!, says, "Usage of hand-held devices has shot up dramatically in the past year and many sites are not easy to surf on the small screens. Our challenge was to give users of mobile phones, phablets and tablets the same experience as people on desktops, ensuring that no content got cut off and that there was no compromise on the resolution. Techafaqs! has created a cutting edge responsive design that adapts to the various screen sizes across platforms and ensures that a visitor can navigate as comfortably as if he or she was on a desktop."

In December 2013, Raftaar.in, the Hindi search portal from Indicus NetLabs, a subsidiary of Indicus Analytics, had appointed Surjeet Singh as vice-president and head of marketing and business development. Singh joined Raftaar from Yatra.com, where he was working as head of strategic alliances for over seven years.

Raftaar.in is India's leading Hindi infotainment portal with a variety of features geared towards improving the online experience of Hindi audiences. Apart from an online Hindi keyboard and comprehensive dictionary, they provide a collection of Hindi content online, categorised into various easy to browse verticals like news, films, entertainment, business, astrology and religion.