RAPP bags digital mandate of SimplyMarry.com

The agency will help the brand relaunch in the online matrimonial space by taking care of the campaign's mainline and digital aspects.

SimplyMarry.com has chosen RAPP India, part of the DDB Mudra Group, as its agency of record. The mandate will cover mainline and digital requirements of the brand's campaigns. In fact, RAPP will introduce the brand's new proposition soon. The agency will service the brand from its Gurgaon office.

Sanjeev Kumar, business head, SimplyMarry.com, says, "The online matrimony space in India is quite challenging with many established and new players. Over the years, we have realised that although the space has a lot of big players, the value differentiator in this category hasn't been cracked just yet."

Hence, the brand is set to re-launch with an offering unlike any the market has witnessed yet, Kumar claims. "We were looking for an agency that would help us amplify this difference. RAPP, with its unique strategic and media agnostic approach seemed like a perfect fit," he adds.

Venkat Mallik, president, RAPP India, says, "We are thrilled that Simply Marry believed in our media agnostic approach with digital at its core. The SimplyMarry team has a strategy that is designed to change the convention among matrimonial sites. A number of new innovations are planned that will change the rules of the game. To be able to disrupt the convention is a challenge that has always got us going. We hope to do that with SimplyMarry.com."

SimplyMarry.com, which was set up in 2006, is a free matrimonial portal backed by The Times of India Group.