Maxus India bags media business of Ruchi Soya

The account will be handled by the agency's Mumbai office. It will be headed by Mangesh Korgaonkar.

Maxus India has been appointed as the agency on record (AOR) for Ruchi Soya (Popular Division), including brands Mahakosh, Sunrich and Ruchi Gold.

The agency won the account across a multi-agency pitch for Ruchi Soya's edible oils business.

The account will be handled by the agency's Mumbai office. It will be headed by Mangesh Korgaonkar.

Alok Mahajan, head of marketing, Ruchi Soya Industries, says "We are extremely excited to work with Maxus India, one of the fastest growing media agencies in the world. We were impressed with their clear vision on our business, their thought leadership and above all their enthusiasm to partner with us on our journey towards becoming a truly world class consumer brand. We hope to have a long association with the agency."

Kartik Sharma, managing partner, Maxus, adds, "We are delighted to come on board as an AoR for Ruchi Soya. Working with one of the leading FMCG companies in India, with a turnover of over Rs 26,000 crore, is truly a great opportunity. We hope to partner with the company on their ambitious expansion journey."

For the record, Maxus India was retained as the AoR for L'Oreal and the agency won several new businesses including Tata Tea, redBus and Musafir.com in 2013.

Ruchi Soya has secured access to oil palm plantations in India and other key regions of the world. Ruchi Soya is also one of the highest exporters of soya meal, lecithin and other food ingredients from India.