Isobar India ropes in Anish Varghese as group creative director

Varghese has more than 14 years of experience in digital media and will nurture a creative team at Isobar India.

Isobar India has roped in Anish Varghese as group creative director. Varghese has moved from Interactive Avenues, where he was working as senior creative director. At Isobar, he will report to Shamsuddin Jasani, MD, Isobar India, and has the mandate to build a creative team to match the global standards.

Varghese's experience spans more than 14 years in digital advertising. He has worked for nearly seven years at Interactive Avenues and was involved with several top brands such as Fiat, Skoda Fabia, Mahindra Scorpio, Mahindra Bolero, Mahindra Thar, Skore, World Vision, FedEx, Siemens, Bosch, SBI Mutual Fund, ICICI Prudential, Tanishq, Durex, Sony, Intel, Jet Airways, Mahindra Two Wheelers, Club Mahindra, Travelocity and Dell.

Besides Interactive Avenues, he also had a stint with Flip Media (2006) and Tribal DDB India (2004) for two years each. At Flip Media he worked on brands like Mercedes Benz, Red Bull, Dubai Festival, Emaar, Damas, Qatar Airways; while at Tribal DDB India (2004) he worked on brands like Philips, Maruti Swift, Itch Guard, Air France, Citibank, Kodak and Malaysian Airlines.

Varghese says, "My role will be to nurture Isobar India's creative team to the next level by creating brand experience through integrated digital campaigns with the right mixture of technology."

Jasani states, "Anish is a visionary creative leader with 14+ years' experience in digital advertising. He has hands on experience in blending art with technology. Creative is core to everything we do, and with Anish coming in it will only go from strength to strength."

Isobar India is a full service digital agency and, now, has four offices in Mumbai, Delhi, Bengaluru and Chennai. It is part of Aegis Media, which includes Posterscope, Hyperspace, Brandscope, Carat Fresh Integrated, PSI, iProspect and Doosra. It is present in 36 countries and has more than 3,000 employees.