Honda, Indo Nissin hand over digital duties to Dentsu Digital

While HMSI has appointed the agency to develop a complete digital ecosystem for the brand, the mandate given by Indo Nissin Foods is to find a digital expression for Top Ramen's offline campaign, 'More Masala, More Mazaa'.

Dentsu India Group's digital agency Dentsu Digital has been handed over the digital duties of Honda Motorcycles and Scooters India (HMSI) and Indo Nissin Foods.

The agency is mandated to develop a complete digital ecosystem for HMSI. Meanwhile, the responsibility given to Dentsu Digital by Indo Nissin is to find a digital expression for Top Ramen's offline campaign, 'More Masala, More Mazaa', by creating consumer engagement and interest with its core target group.

For the work on HMSI, the agency will start with the launch of an integrated social media campaign via various platforms to expand the footprint across different touch points. Dentsu Digital will also help drive Honda's search and optimisation efforts with the help of media campaigns and search engine optimisation.

The agency had recently worked on a brand engagement campaign using iButterfly - a proprietary platform, to launch HMSI's new Activa-i. iButterfly is a the mobile platform that allows people to virtually catch branded butterflies and redeem them for discount coupons and branded merchandise.

For Top Ramen, the agency plans to start by developing an engaging brand conversation followed by a more immersive experience through the website and other digital points of contact.

Glen Ireland, CEO, Dentsu Digital, says, "These wins directly reflect the hard work and effort put in by the entire agency. It also bears testimony to our understanding of the client business, their challenges and goals. Winning these accounts also helps demonstrate our competencies and strengths especially in social media, where we have invested a lot of time in developing a best-in-class approach to content, conversation and community building. We've also invested in technology and tools that allow us to deliver a great online experience."

For the record, Dentsu Media had won the complete media planning and buying responsibilities of Indo-Nissin Foods, which include the brands Top Ramen and Cup Noodles in February, 2012. Indo Nissin Foods is the Indian subsidiary of the Japan-based Nissin Foods Holdings.