Dish TV launches video streaming app, DishOnline

There will be two DishOnline packs - the Jumbo Pack priced at Rs 129 and the Starter pack priced at Rs 49.

Direct to home television services operator Dish TV has launched an over-the-top (OTT) video streaming application called DishOnline for Android and iOS. Dish TV has partnered with Zee's online streaming portal Ditto TV for the same. Dish TV is also a division of Zee Network Enterprise (Essel Group Venture).

The company reveals that it will also launch an application on desktop PCs soon. The app will provide DishTV's family of 15 million subscribers a unique TV viewing experience with the launch of its online application, DishOnline. The company claims that this is the first time a DTH player has launched a full-fledged OTT (over the top) streaming application.

DishOnline subscribers can enjoy TV in four forms - live TV, movies, TV shows and videos. The movie library includes more than 1000 Hollywood and Bollywood movies. The application can be accessed at Google Playstore and Apple App Store.

There will be two DishOnline packs - the Jumbo Pack priced at Rs 129, which will include all live TV channels, all movies, all shows and all videos. The Starter pack priced at Rs 49 will include all movies, all shows and all videos. As an introductory offer, the service is now available at Rs 69 and Rs 29, respectively.

Existing Dish TV subscribers will be able to access channels across genres like general entertainment channels, sports, Hindi movies, English movies, music, devotional, infotainment and regional - through DishOnline. Some of the popular channels like Zee TV, Sony, SAB, Zee Cinema, Zee Studio, Zee Cafe, Ten Action, Ten Cricket, Zee News, Aaj Tak, BBC, Sony Mix, Masti, Zee Marathi, Zee Tamil and Zee Telugu will now be available on this application.

R C Venkateish, chief executive officer, Dish TV India, states, "DishOnline is a unique service for all those valued subscribers who want to keep in touch with their favourite shows and programmes even when on the move. We are delighted to offer them the world of unlimited entertainment on the go. This initiative will translate into huge competitive advantage for Dish TV as it is the only service provider in the cable TV and DTH industry to offer this one-of-a-kind facility."

DishOnline competes with Times Internet's online video streaming service BoxTV and Multi Screen Media's SonyLIV. Besides these, there are online video players like Spuul.com, DigiVive's NexGTv and StarSports.com from ESPN-STAR.

Moreover, DishOnline also sees competition from video on demand services of Tata Sky and Airtel Digital TV. Video on demand services on DTH platforms allow customers to connect their set top boxes (STB) to their broadband connection and download TV content from a video library.