Ashish Joshi joins CA Media Digital as VP, digital and business head, Fluence

Joshi moves to CA Media Digital from Dhingana, where he was working as vice-president, business development.

CA Media Digital (India) has got on board Ashish Joshi as vice-president, digital and business head of Fluence, the company's online influencer network around celebrities and brands.

Additionally, he will help incubate and grow various consumer facing businesses in new media.

Joshi moves to CA Media Digital from Dhingana, where he was working as vice-president, business development. He will report to Rishi Negi, EVP, investee operations.

Fluence helps celebrities such as Amitabh Bachchan, Salman Khan and Karisma Kapoor manage their digital lives, which includes their social media presence, digital endorsements, online/mobile monetisation and equity-linked investments in the digital space. It helps brands maximise their impact on audiences, by utilising the online influence of celebrities and providing specific demographic and psychographic analytics of the celebrity fan base, highlighting campaign effectiveness.

Negi says, "CA Media Digital is a company focused on building consumer facing digital businesses. As a first step, CA Media Digital has launched India's leading online influencer network around celebrities and brands - Fluence. With Ashish leading the digital effort, we hope to further expand and build more such ventures. We welcome him to the CA Media team and look forward to benefiting from his talent and experience."

On his new role, Joshi adds, "I am excited about my new role at CA Media Digital. CA Media Digital, equipped with the learning's of TCG (The Chernin Group) has, in a short time, taken great strides with Fluence, a unique social corridor matrix that has caught the attention of celebrities and brands alike and is looking to build more consumer facing businesses in new media. I look forward to further building the business and establishing new ventures while growing and driving forward existing ones."

Joshi comes with more than a decade of experience in content acquisition and distribution on various digital platforms in B2B and B2C environments. He is also experienced in running independent business verticals. Before joining Dhingana, he had also worked with Universal Music India (India and SAARC) and Hungama Digital Media Entertainment.

He holds a Master's degree in Computer Software Applications from K J Somaiya Institute of Management Studies & Research in India.

For the record, CA Media in India is helmed by Rajesh Kamat, chief executive officer, supported by Rishi Negi and Vivek Raicha, who heads the investment arm of the company.