MagnonTBWA strengthens its digital firepower

The digital agency that was acquired by TBWA in late 2012 has appointed three senior level executives to strengthen its offering.

MagnonTBWA, earlier known as Magnon Solutions, has appointed three senior level executives. While K N Ajit Narayan has been appointed as group director, social media marketing, Paurush Pandit has been appointed as group director, web/mobile technology. Also, Alok Garg has been roped in as associate vice-president, client development.

All three of them will be based in Delhi. Pandit and Narayan will report to Vineet Bajpai, CEO, MagnonTBWA and Magnon E-Graphics, while Garg will report to the agency's national sales head.

Bajpai says, "After our agency was acquired last year, the expectations from us have increased. We are working with our clients and have also started our work with TBWA Singapore and TBWA Dubai. In the coming three years, our vision is to be in the top three digital agencies of India and also among the top three Indian digital outsourcing agencies."

This is the agency's first round of talent acquisition after the takeover. It also plans to hire a few more people in the coming quarter. These hires have been carried out for both the domestic and the international delivery arm, MagnonTBWA and Magnon E-Graphics.

Narayan has moved in from Interactive Avenues, where he was managing social media offerings for a range of clients. He has experience in new media marketing including online reputation management (ORM), social media marketing (SMM), SEO, content management and user acquisition. He has worked with several organisations such as Compare Inforbase, Uday Media and iYogi Inc. Apart from managing the group profile, his mandate also includes actively coordinating on account management for SMO services, social media consulting and campaign execution.

Pandit has 10 years of experience in several organisations such as The Indian Express, Yatra Online, Isango!, MakeMyTrip and others. He specialises in web user interface design, development, optimisation, usability and web marketing. Before moving to MagnonTBWA, he was working with Vinove Software and Services.

Garg has more than 16 years of experience in client acquisition and management of key customer relationships. In the past, he has led business teams at leading independent digital agencies. At MagnonTBWA, he will also be responsible for setting up its offices in key northern Indian cities such as Lucknow and Chandigarh, and drive the organisation's penetration in Tier 2 cities. He was working with E2 Solutions as head, sales and business development.

Magnon Solutions started its operations a decade ago and was featured in Forbes magazine's special supplement, 'New Heroes of India Inc.' in April, 2012. It serves clients across five continents. It is a 170 member strong team and works with clients such as HBO, Tata Sky, ABN Amro, Bharti, Kenstar and others. Currently, it has offices in Delhi and Mumbai. The digital agency offers solutions in web hosting, online media planning, customised applications, online reputation management, mobile sites, apps and others.

TBWA has 274 offices in 100 countries and more than 11,000 employees worldwide. It works with some major clients across the globe such as ABSOLUT, Adidas, Apple, Energizer, GSK, Henkel, Infiniti, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank, Singapore Airlines and Visa.