Lalit Bhagia bids adieu to STAR India

As digital head, Bhagia was responsible for all internet and mobile initiatives of STAR India.

Lalit Bhagia, vice-president and head, Digital (internet and mobile) at STAR TV has put in his papers. Confirming this to afaqs!, Bhagia informs that he will serve his notice period till the end of this month. Subsequently, he will start his entrepreneurial journey in the digital media domain.

Bhagia joined STAR India, a wholly owned subsidiary of News Corporation, in 2010. As head of the digital business, Bhagia was responsible for all internet and mobile initiatives for the network, which include the star player video platform (www.startv.in), on-deck and off-deck mobile VAS initiatives and various channel websites and portals (indya.com and starboxoffice.com).

He was responsible for monetisation of all the current content on web and mobile platforms including building their own platforms.

Beyond this, Bhagia also led all digital marketing initiatives for the STAR network. Having worked across industries like entertainment, education, sports, technology and marketing services, Bhagia has more than 12 years of global experience in the domain. Before joining STAR, he was EVP and head, Asia Pacific for Digitas, part of the Publicis Groupe. Bhagia began his career as an entrepreneur running his own dotcom venture and has also worked for Indiatimes and NIIT.