Online store Fabulloso! appoints Bang in the Middle as its communication partner

Bang in the Middle will help Fabulloso create online marketing campaigns to position it among the most preferred shopping destinations for lifestyle goods in India.

As Fabulloso! prepares to enter its next phase of growth, the online store has decided to appoint Bang in the Middle as its communication partner. As part of the new mandate, Bang in the Middle will help Fabulloso create online marketing campaigns to position it among the most preferred shopping destinations for lifestyle goods in India.

For the record, Fabulloso! retails a selection of designer creations - both by established and emerging designers, including Abraham and Thakore, Gaurav Gupta, Namrata Joshipura, Neeru Kumar, Play Clan, Rahul Reddy, Rajesh Pratap Singh, Rohan Arora, Rohit Gandhi and Rahul Khanna, among others. It also retails wardrobe classics, shoes and accessories, personal care products and home décor and furnishings.

Commenting on the appointment, Gaurav Taneja, founder, Fabulloso! says in an official communiqué, "Bang in the Middle understood our brand, the consumer and displayed the right acumen. We believe that the e-commerce space in India has just started and there is tremendous potential to grow. We expect Bang in the Middle to partner us in our quest for growth and leadership."

Naresh Gupta, managing partner, Bang in the Middle, says, "With Fabulloso's very different product offering and consumer proposition, we believe it will be the favoured destination for the discerning shoppers. Our experience in digital marketing will help Fabulloso build momentum for its brand."

Bang in the Middle's other clients include iYogi, Dulux Paints, VEEN Waters, Vimal Fabrics, Knoxx Global and BigFlix.