Vserv.mobi strengthens global management team

Rohit Verma has been appointed VP, India and West Asia; Elliot Renton is general manager, publisher alliances, Southeast Asia and Narayan Murthy Ivaturi is general manager, sales strategy.

Vserv.mobi has appointed three senior executives to its global team. Rohit Verma is appointed as vice-president, India and West Asia; Elliot Renton as general manager, publisher alliances, Southeast Asia; and Narayan Murthy Ivaturi has been appointed general manager, sales strategy. The appointments form an integral part of the company strategy to accelerate growth across emerging markets.

Vserv.mobi is a mobile ad network for app developers, publishers and advertisers.

Elaborating on the announcement, Dippak Khurana, co-founder and CEO, Vserv.mobi, says, "We have built critical mass over the last three years and our network has witnessed tremendous growth across all emerging markets as mobile becomes the 'primary' screen for consumers. This growth ties into our aggressive hiring strategy and corresponds with our goal of being the leader in emerging markets to meet the needs of publishers, developers and advertisers through our unique and differentiated mobile advertising proposition."

Rohit Verma has more than 15 years of experience in building mobile products and driving business development in the telecom space. He will focus to strengthen the telecom and media partnerships at Vserv.

He has worked with Times Mobile, Airtel and ACL Wireless and led major deals such as Cricket World Cup 2011, IPL and EPL rights. Before Times Mobile, Rohit headed the mobile VAS vertical at Airtel, in the key circles of Delhi and Punjab.

Elliot Renton, general manager, publisher alliances, Southeast Asia has more than 12 years of experience in the digital media and mobile space. Elliot will lead strategic alliances with premium publishers across Southeast Asia at Vserv. Earlier, he has worked for Nokia, managing brand partnerships across the APAC mobile app ecosystem and has also held senior roles with Getty Images and Thomson Reuters in Asia. He will be based in Singapore and report to Vikas Gulati, vice-president, Southeast Asia.

Narayan Murthy Ivaturi has more than 10 years of experience and will be based in Mumbai. He dons a strategic planning hat and will lead the rollout of brand solutions for advertisers across categories, as they progress on their mobile marketing journey. He started his career with stints in traditional and digital advertising agencies and subsequently held key roles at Yahoo and Tyroo Media. In his last role, he was with Times Internet, wherein he headed the company's sales strategy for its portfolio of 13 portals.