Sify.com appoints Ranjita Sehgal as head, ad sales

Sehgal will be responsible for monetisation and growth of the Sify.com revenues.

Sify.com has appointed Ranjita Sehgal as head of ad sales. Sehgal moves to Sify from Yahoo, where she was the head of mobile sales. She will be responsible for the monetisation and growth of the Sify.com revenues. Her responsibilities will include identification and creation of advertiser-led solutions, as well as to cement Sify's unique position in the online advertising industry.

Commenting on the new role, Sehgal says, "I'm thrilled to join Sify, which has been a pioneer in the Indian digital space. Sify as a brand occupies not only a very unique place in the online advertising business but also in the minds of the online audience and advertisers. My role is to open new opportunities and strengthen the existing strongholds of the brand."

Sehgal, who has more than 13 years of media experience in the fields of mobile, internet and multimedia, has worked with organisations such as Times Multimedia, Rediff.com and Yahoo. Sehgal joined Times Multimedia as manager in 1998 and was instrumental in the launch of its multimedia division. She moved to Rediff.com in 2003 as manager, media sales. In August 2009, she joined Yahoo.