Joshi was assistant vice-president, marketing, Sony Entertainment Television.
Mobile TV services company ZengaTV has roped in Abhishek Joshi as chief executive officer.
Earlier, Joshi was assistant vice-president, marketing, Sony Entertainment Television. He will report to Shabir Momin, managing director and chief technology officer, ZengaTV.
Joshi's mandate will be to identify and develop new revenue channels for the ZengaTV platforms. He will also reach out to a diverse set of advertisers and lead the company on a high growth trajectory.
Commenting on the appointment, Vikramjiet Roy, director, ZengaTV, says, "Abhishek has a unique combination of strategic focus and operational skills. He has a proven track record in delivering on consistent growth, while maintaining operational efficiencies."
"To have attracted someone of Abhishek's experience is a true testament to our business model, which blends industry expertise and geographic coverage with technical knowledge for the benefit of our users and content partners. He takes over a growing organisation at a key moment in its development and we look forward to supporting him and the Zenga team in the challenges ahead," he adds.
For the record, ZengaTV is a provider of TV services for live TV channels, reality shows and news content optimised for viewing on mobile and web screens.
Joshi says, "I am happy working and leading the company's dedicated employees to bring innovative mobile technology, content and personalised experiences to users and advertisers all around the mobile TV industry. I look forward to support the company as it forges ahead in its path to sustainable long-term leadership and profitability."