Zapak's Gaming Olympiad taps Olympic fervour

As part of the initiative, Zapak has integrated Olympics with virtual casual gaming. The zone features live updates on medal tallies, results and updated game schedules.

Zapak Digital Entertainment has created a special destination, Zapak Gaming Olympiad, for the London 2012 Olympics in an effort to create maximum buzz. As part of the initiative, it has integrated Olympics with virtual casual gaming.

The Gaming Olympiad is all set to go live today, as it also marks the beginning of the London 2012 Olympics.

Deepak Abbot, head, product, Reliance Entertainment Digital, says, "The Olympiad zone is Zapak's initiative to offer a one-stop destination to our users for everything related to this year's Olympic Games. We wanted to develop a platform where users could be engaged in an Olympic-like virtual competition, while simultaneously keeping themselves updated about the ongoing games, which tends to become a little difficult at times via traditional media."

The zone features live updates on medal tallies, results and updated game schedules. It also hosts four simultaneous online competitions across four games including Field Hockey, Hurdles Run, King of the Ring and Table Tennis Pro, allowing participants to compete in a virtual global 'Olympic' styled competition.

Furthermore, Zapak has created a Leader Board for each competition, which will showcase the current standing of the top performers in each sport-based online game. The winner of each game will be awarded a motorbike once the competition concludes on August 12.

The zone is available at www.Olympics.zapak.com.

Zapak also plans to promote the Gaming Olympiad on various digital platforms. The brand plans to integrate the Gaming Olympiad with Facebook and Twitter to connect with its social communities.