Gozoop to handle social media duties of Pepperfry.com

The agency will work to create a balance between online promotions and the current social media trends to enable the e-commerce portal to connect with its target audience.

Mumbai-based lifestyle e-commerce portal Pepperfry.com has appointed Gozoop Online to handle its social media duties. Windchimes was the incumbent on the business.

Confirming the development, Rajesh Iyer, chief marketing officer, Pepperfry.com, says, "The young team of Gozoop brings to the table lots of energy and cutting edge new ideas and we see a good cultural fitment in this association. Gozoop will help Pepperfry add excitement to its social media marketing initiatives."

As part of its mandate, the agency will work to create a balance between online promotions and the current social media trends, which will enable the e-commerce portal to further connect with its target audience.

"We share a similar culture in terms of work here at Gozoop with Pepperfry. Since we specialise in online marketing solutions for e-commerce businesses, Pepperfry will get the very best of what we have to offer," says Rohan Bhansali, CEO, Gozoop.com.

For the record, Pepperfry.com is an Indian lifestyle e-commerce portal headquartered in Mumbai. The portal claims to offer more than 25,000 products across multiple lifestyle categories like clothing, furniture, home décor, jewellery, fashion accessories, health, beauty and moms and kids. Pepperfry was founded in 2011 by Ambareesh Murty and Ashish Shah, former eBay employees.