Seventynine expands product portfolio

Available on android and HTML5, the analytics service aims to provide an in-depth engagement analysis that gives marketers detailed information on consumer engagement with their application.

Mobile advertising network Seventynine has forayed into the analytics service zone in a bid to serve as a one-stop shop for business insights that will help track and analyse consumer behaviour.

Available on android and HTML5, the analytics service aims to provide an in-depth engagement analysis that gives marketers detailed information on consumer engagement with their application.

Abhijeet Kunder, head, products, Seventynine, says in an official statement, "Seventynine analytics will not only help the app developers to track traffic, interest and consumption of their applications across metrics such as geography, demographics, devices and brands but will also enable access to business insights such as m-commerce tracking, sales conversion tracking and predictive analytics. We are a data-driven business, consistently striving to help businesses analyse data better to foster profitability."

Seventynine claims that the app analytics service will thrive on extensive access to data and data analysis. The service also houses an innovative install-tracking instrument for android apps hosted on Google Play Store. This feature allows campaign optimisers to measure performance from various publishers, affiliates and networks right from their dashboard, thereby driving organic growth.

"In addition to analytics, Seventynine's ad platform brings optimisation features and engaging ad formats to power advertiser campaigns," says Mustali Kachwala, head, technology, Seventynine.

For the record, Seventynine will next launch Predictive Analytics, an engine that will analyse data to identify trends, patterns and relationships that exist within data to pre-empt and foresee significant insights into mobile businesses. Not to forget, Seventynine will soon announce analytics for iPhone, iPad, BlackBerry and Windows phones.