InMobi appoints Shrikant Latkar as VP, global marketing

Latkar will lead all aspects of marketing for the mobile advertising network, aligning the marketing strategy and brand positioning.

Bengaluru-based mobile advertising network InMobi has appointed Shrikant Latkar as vice-president, global marketing. Latkar will lead all aspects of marketing for InMobi, aligning the marketing strategy and brand positioning to embrace a new hyper-growth phase in the rapidly evolving mobile advertising industry.

Latkar, who has more than 18 years of experience in the technology industry, was earlier with the Aricent Group. He was responsible for marketing all products and solutions for the three strategic business units of the group, including product engineering services, carrier services and solutions. He has worked in various leadership roles in marketing, product management and engineering at Juniper Networks, Avaya and Lucent Technologies.

Commenting on his new role, Latkar says, "InMobi has enjoyed rapid growth and has helped to shape the success of the mobile advertising industry as it stands today. Its ability to offer enormous global reach, combined with a unique rich media platform, Sprout, to build and deliver HTML5 rich media ads to mobile devices gives it a significant advantage over the competition. I look forward to leading InMobi's marketing during such an exciting time in the industry."

Naveen Tewari, founder and CEO, InMobi, says, "Shrikant joins InMobi as we continue to expand globally and offer the latest innovation to customers. We are very focused on creating global synergies across our products and solutions, and Shrikant's appointment is central in helping us to achieve this. With his vast experience in successfully bringing products to market and effectively communicating them, Shrikant is the ideal person to help us achieve our goals and create a cohesive offering on a global scale."

Latkar will be based in InMobi's San Francisco office in the USA. InMobi has recently expanded its office footprint in Australia, Asia, Europe and West Asia.