Yepme.com ropes in Tyroo Direct for performance marketing

Tyroo Direct will drive and deliver the performance marketing requirements of Yepme.com.

Fashion portal Yepme.com has roped in Tyroo Direct for its performance marketing campaign. According to the partnership, Tyroo Direct will drive and deliver the performance marketing requirements of Yepme.com.

Commenting on the newly formed alliance, Siddharth Puri, business head, Tyroo Direct, says, "We are extremely pleased to be the affiliate partners for Yepme.com. Tyroo Direct is fuelling the growth of e-commerce companies in India through its extensive network of publishers across the globe. We work with almost all the e-commerce companies and deliver close to 4,000 transactions daily for our clients. We are certain that with our expertise in the e-commerce space, we will be able to offer value, relevant traffic and scale to Yepme.com."

Tyroo Direct will work with Yepme.com to drive transactions and cater to Yepme's customers across metropolitan, Tier 2 and Tier 3 towns.

Speaking on the partnership, Vivek Gaur, CEO, Yepme.com, says, "The opportunity in the online apparel market is immense. The Indian apparel industry was estimated to be worth Rs 1,876 billion in FY11; and is expected to grow at a CAGR of 8.7 per cent till FY16. Over the next three-five years, 15-20 per cent of the apparel market is expected to shift to the online space. Yepme is targeting a turnover of $25 million this year, scaling up to over $500 million in the next three-four years. To achieve this growth and scale, it's imperative for us to be associated with trusted partners. Tyroo Direct being the leader in online performance marketing space was an apparent choice."