Mogae launches single window mobile creative agency, Mobocracy

The agency aims to offer mobile web design services to help a brand reach its target audience scattered over many handsets and versions in a unified way.

Mogae Media has launched Mobocracy, India's first single window mobile creative agency. Headquartered at its Gurgaon office, the newly set up agency will set realistic ROI goals for the mobile, deliver a mobile strategy to cut through the clutter and provide solid technical back-end to power a functional visual front-end. The new mobile boutique already has a team of 12 professionals across design, creative, technology and mobile integration.

Commenting on the launch, Tanya Goyal, executive director, Mogae Group, says, "The world is getting smaller, to the size of your palm! At Mobocracy, we've invested in founding the right skills to optimise design for the small screen and strengthen communication strategies for this next wave of advertising. We are already working with our diverse portfolio of clients to integrate smart mobile thinking into new and existing campaigns."

Mogae, with Mobocracy, aims to offer top-notch mobile web design services to help a brand reach its target audience that is scattered over many handsets and versions in a unified way.

According to an official communiqué, Mobocracy will work on a specific set of methodology while designing mobile sites. It will take into account browser compatibility, architecture aesthetics and mobile WAP optimisation for quick download using optimised graphics.

Goyal adds, "It's hard to believe that as recently as a decade ago, most businesses did not even have a website or, at best, maintained a meagre online presence. Today, it is as much a staple of our daily lives as is the personal computer, making it vital for businesses to not only maintain a comprehensive website, but to keep updated with advances in technology that will offer customers easy access to the information they desire. Further, the advent of smartphones such as the iPhone, Android phone or BlackBerry has prompted those in the business of building and hosting websites to explore new technological avenues, leading to the creation of 'mobile websites'."

Some of the key features of Mobocracy's design service include accessibility strategy and ease of navigation, adhering to prevailing web and mobile standards and strict focus on usability, amongst others.

"Ultimately, mobile websites are a win-win both for clients and consumers - helping to deliver a brand's message and compelling content to current and potential customers, with just a glance at their mobile phone screens," concludes Goyal.

Mogae Media, the parent entity of Mobocracy, was set up in October, 2011 by veteran ad-man Sandeep Goyal, former JV partner and chairman of Dentsu India.