Nishad Ramachandran joins Hansa Cequity as VP and head, digital experience

Ramachandran was leading iContract.

Nishad Ramachandran has joined Hansa Cequity as vice-president and head, digital experience. Hansa Cequity, a part of the R K Swamy Hansa Group, is an integrated customer marketing and technology services company.

Ramachandran was earlier heading iContract (a part of Contract Advertising).

Commenting on the development, S Swaminathan, CEO, Hansa Cequity, says, "We are pleased to have Nishad lead this new and strategic initiative at Cequity. Our integrated customer marketing and analytics service has seen strong growth over the past year. For our growing roster of blue chip clients, we enhance customer relationships and build customer value by applying data, analytics and insight-driven campaigns to every interaction. Nishad's unique blend of digital strategy, creative and technology thinking for brands will help us enhance our digital solutions."

With more than 20 years of experience, Ramachandran started his career with a Bengaluru-based agency, Akshar Advertising, in 1990. He graduated in literature from the Bangalore Military School.

Commenting on his new assignment, Ramachandran says, "Hansa Cequity has invested in building a quality team of data scientists, customer strategists and marketing technologists. With the Digital Experience practice we will truly leverage our promise of customer integrated marketing (CIM) using digital data, mobile apps and analytics with powerful campaign ideas."

He has worked on award winning campaigns with leading brands like HSBC, Shoppers' Stop and Asian Paints, and has been a part of Cannes Direct Jury in 2008.

For the record, Hansa Cequity manages more than 24 million customer relationships and analyses over 75 million customer transactions every month; it also manages over 450 real-time multi-channel campaigns every day using an automated marketing and analytics technology platform. Hansa Cequity is a part of the R K Swamy Hansa Group, serving over 250 leading companies in India and USA.