Euro RSCG 4D Matrix and AdEffective bring 'Footar' platform to India

One of the two advertising divisions run by Melbourne-based AdEffective, Footar focuses on the monetisation of display advertising.

Euro RSCG 4D Matrix has entered into a collaboration with Australia-based AdEffective to bring to India the latter's popular 'Footar' platform and its technology.

Headquartered in Melbourne, AdEffective provides publishers and publisher networks enhanced advertising exposure to increase their rate of return on advertising. Footar is one of the two advertising divisions operated by AdEffective that focuses on the monetisation of display advertising.

Footar accounts for over 500 million ad impressions per month globally. With improvements to the Footar technology and introduction of new publishing and advertising partners, AdEffective looks at 300 per cent increase in its income in Q4 of the current financial year.

With the potential to provide the ability to move and manage across various platforms and a business structure that claims to lower costs and better results, the partnership will help Euro RSCG 4D Matrix to deliver Footar-style ad units across its network of websites and an additional advertising revenue stream.

Sandeep Madhavan, chief operating officer, Euro RSCG 4D Matrix, says, "As part of Euro RSCG, we have developed strong relationships and associations with media owners, publishers, advertising networks and marketplaces. The Footar product will provide an additional source for publishers to generate revenue and advertisers to source advertising real estate."

In a press statement, Damian London, chief executive officer, AdEffective, says, "We welcome the Euro RSCG 4D Matrix partnership and look forward to assisting them with the roll out of the Footar ad unit across their partner network."