Affle makes senior appointments for new digital business unit

The new arm is expected to be launched in a month.

The slew of senior management appointments continue at Affle. Ahead of launching a new digital business unit, the digital media company has announced senior appointments for the arm. The company has appointed Vikas Katoch as national sales head, while Prashant Kripps will be the head publisher.

The new unit will tentatively be launched in a month, informs Sankalp Mehrotra, regional director, business development, Affle, not divulging any further details about the same.

Katoch is armed with more than 12 years of experience in digital sales and marketing. He has worked in companies such as Komli Media, Jivox, Hungama, IT Nation and Asian Paints. Prior to joining Affle, Katoch was the national sales head, video advertising at Komli Media.

Kripps too joins Affle from Komli Media, where he was the national head, publisher groups and comes with 12 years of experience across television, print, OOH and digital media. He has worked in companies such as Komli Media, Bennett, Coleman & Co, HT Media, Media2Win and Mindshare.

Commenting on the appointments, Mehrotra says, "Given their (Katoch and Kripps) robust experience in the digital industry, we look forward to exciting times ahead and achieving continued success. Over the last few months, we have made a lot of key appointments in Affle and with a team like this we believe we are well geared to achieve significant business growth this year."

Katoch says, "I am happy to join Affle at this crucial juncture when we are growing our business across new digital media domains. I look forward to creating rapid business growth in Affle this year."

"Over the last few years, I have worked across traditional and digital media and find the growth happening in mobile and some of the other digital advertising domains very fascinating. I look to contribute to create much greater success in Affle," adds Kripps.

Along with the new appointments, Affle has also promoted Gaurav Pahwa to the role of national sales head, mobile. Pahwa joined Affle from Network18 as associate director in 2011, handling sales for North and East India.