Luminous awards social media duties to Magnon Solutions

The agency's mandate is to handle the digital marketing initiative for the brand, including its social and search presence.

Digital media agency Magnon Solutions has been awarded the social media duties of Luminous Power Technologies. Luminous is a leading brand in power products for home and commercial applications. No formal pitch process was carried out for this account.

Magnon has been engaged to handle the digital marketing initiative for the brand, including its social and search presence. The agency will also revamp the corporate website of the brand.

Speaking about the win, Vineet Bajpai, founder and CEO, Magnon Solutions, says, "We are delighted to have been able to partner with Luminous. Our focus will be to bring a better connect between the brand and its consumers. Online media is evolving rapidly as a strategic platform and we research continuously to ensure that we keep a tab on the trends, to offer the best to our clients."

It may be recalled that Luminous had appointed Arms Communications to handle the creative duties of its new home electrical division in February. The agency won the business following a multi-agency pitch that took place in Delhi and saw participation from several agencies including Meridian, which was the incumbent on the account.

For the record, Luminous Power Technologies manufactures power products for home and commercial applications. The company's group portfolio includes power backup, industrial batteries, renewable and alternate energy solutions such as solar, wind and hybrid solutions, infrastructure solutions for IT and telecom, diesel generator sets and home electrical products.