Hungama Digital Media wins Microsoft India's social media duties

The agency will manage social media interaction on Facebook, Twitter, YouTube, blogs and other collaborative media on the digital platform.

Hungama Digital, a part of Hungama Digital Media Entertainment, has won the social media mandate for Microsoft India's corporate brand. The win for the agency comes on the back of a multi-agency pitch held in Delhi. The incumbent on the account is Quasar Media.

Hungama Digital will manage social media interaction on Facebook, Twitter, YouTube, blogs and other collaborative media on the digital platform. Besides the corporate mandate, Hungama Digital will also manage three other businesses for Microsoft India on social media - MSN India, Windows Azure and Microsoft Office.

Meenu Handa, director, corporate communications, Microsoft Corporation India, says, "Over the last few years, we have invested significantly in social media and it is today a substantial part of our media mix. To take our social media platforms to the next level of growth, we were looking for a creative and experienced team to support us and have found a passionate and engaged team in Hungama Digital."

Speaking on the win, Siddhartha Roy, COO, Hungama Digital Media, says, "With the growing number of interactions over digital, especially on social networking sites, this is a great opportunity for the team at Hungama to build Microsoft's corporate image on the social platform. The team also brings to the table more than 13 years of digital marketing experience over the internet, mobile and other connected platforms, which have resulted in award winning campaigns over the years. We are extremely excited about the business and look forward to a long sustainable relationship with Microsoft India."

Currently, Microsoft's corporate social channels in India include Twitter (#MicrosoftIndia), Facebook (@MicrosoftIndia) and YouTube.com (IndiaMicrosoftVideo).