Euro 4D Matrix bags the digital mandate for Parry Nutraceuticals

The agency will be responsible for the digital strategy of Parry Nutraceuticals' nutritional food supplements.

Chennai-based Parry Nutraceuticals, a division of EID Parry and a part of the Murugappa Group, has awarded its digital mandate to Euro RSCG 4D Matrix. No formal pitch was called for the account that will be handled by the Bengaluru branch of the agency.

According to the mandate, the agency will be responsible for creating a strong digital presence, particularly in the e-commerce space for Parry Nutraceuticals' nutritional food supplements such as Parry's Spirulina, Green T6 (Green tea antioxidant capsules), PRO 9 (protein energy supplements), PRO 9 D (protein energy supplements for diabetes) and Rejuveneyes, among many others.

Dinesh Kulchandra, head, sales, India, Euro RSCG 4D Matrix tells afaqs! that every scope of digital media will be covered for the account.

The agency's association with the Murugappa Group is not a new one. Last year, it bagged the digital mandate for TI Cycles of India, which is also a part of the group.

"We have been associated with the group with TI Cycles. The strong solutions that we provided for the business helped us with a foot in the door. However, the overall strategy we presented for Parry Nutraceuticals was appreciated and that helped us bag the mandate," says Kulchandra.

Expressing enthusiasm for the digital medium, Sajiv K Menon, business head, Parry Nutraceuticals, says, "We have been keen to drive our marketing campaigns through the digital space. Euro RSCG 4D Matrix will be the perfect match for us to drive our e-commerce plans."