Chirag Shah joins mobile ad network, Seventynine

Shah will take charge as co-founder and will work with Deven Dharamdasani. He will be responsible for setting and scaling up of the media distribution and analytics platform's mobile business.

Chirag Shah has joined hands with Deven Dharamdasani, co-founder of the mobile advertising network Seventynine, to lead the recently launched company from the Smile Vun Group (SVG) stable. Shah takes charge as co-founder and will be responsible for setting and scaling up of the media distribution and analytics platform's mobile business.

Earlier, Shah was chief revenue officer at Zapak Digital Entertainment.

Commenting on his new role, Shah says, "Association with Seventynine is a great platform for me professionally as well as personally. Mobile advertising is reforming the digital marketing space; it is a lot more targeted and strategic. Industry data shows that India is leading the mobile ad impression market in APAC in terms of users as well as ad spends. Association with Seventynine is the ideal opportunity to drive trends in the mobile ad space and also fulfil my entrepreneurial aspirations."

Shah, who has more than 12 years of experience, has worked with firms such as HT Media Ltd, where he headed sales for Hindustantimes.com and NRIworld.com, an online media company, as head of sales and marketing.

Commenting on Shah's appointment, Manish Vij, founder, SVG, says, "Seventynine currently stands at an interesting juncture and is growing at a phenomenal rate. Chirag's extensive experience in the digital space will help us further streamline and expand the business."

For the record, Seventynine is the mobile ad network of the SVG Group, a joint venture between Manish Vij's Vun Network and Harish Bahl's Smile Group. SVG's other ventures in the digital media space include Tyroo media, DGM, Quasar and Zoomtra.