ad2c makes key appointments to strengthen core team

The mobile marketing company has appointed Harish Nair as chief strategy officer and Pradeep AJ as business director.

In a bid to strengthen its core team, mobile marketing solutions company ad2c has appointed Harish Nair and Pradeep AJ as chief strategy officer and business director, respectively.

Earlier Nair, who has more than a decade's experience in the digital field, was partner, invention at Mindshare. As the digital lead, Nair was responsible for setting the digital vision and road map to ensure that the advertisers' marketing investment in digital translated into clear results. As CSO at ad2c, his mandate is to help brands improve the quality of their conversations with their audience, with mobile at the core of the communications strategy.

An engineer from Kerala University with an MBA from XIME, Bangalore, Nair started his digital journey with BOTW, a self-styled start-up. He is also a trained digital media trainer.

Commenting on his new role, Nair says, "I am very excited about embarking on this new journey with ad2c. My effort will be to utilise my skills and knowledge to forge a strong and formidable foundation for the digital squad at ad2c to guarantee a significant improvement in the way brands interact with their audience."

Pradeep AJ is an MBA from VTU and started his career with digital B2B start-ups in 2002, while working at Jobstreet.com and Dice.com, managing sales and marketing for their India operations. In 2008, he joined Mindshare to manage the digital media practice for brands from various sectors such as beverages, fashion and IT. His profile boasts of several industry awards and recognitions for the innovative strategies for Kingfisher, Allen Solly and Lenovo. At ad2c, his mandate is to grow the digital business in South India, while positioning mobile as the core offering for advertisers.

Pradeep says, "I am fortunate that I am getting the opportunity to architect ad2c's business growth in South India. I firmly believe that mobile marketing is moving towards the pinnacle, and as a part of the ad2c team, I will ensure that we are the leaders riding this digital nimbus."

Announcing the appointments, Madan Sanglikar, CEO, ad2c, says, "We are very excited about welcoming Harish and Pradeep on board. Their vast experience and expertise in the digital arena will help us to deliver superior innovations and solutions. They will play a key role to strengthen and anchor the digital proficiency of ad2c in India."

For the record, ad2c is a full service marketing and advertising agency dedicated to deliver innovations on the mobile platform. It was established through collaboration between D2 Communications, Japan and Affle Group of Companies, Singapore.