Now, a chance to own the Deccan Chargers team, virtually!

The newly launched mobile game initiative by Deccan Chargers and Mojostreet.com allows users to own the IPL team virtually as reward.

IPL franchise Deccan Chargers has joined hands with Mojostreet.com, a popular location-based mobile game, to launch a new social media initiative that allows users to own the team, virtually. The initiative will also allow users to watch the IPL matches from the Owners Lounge at the Hyderabad stadium.

As part of the initiative, a user has to download Mojostreet on his/her smartphone (freely available at all major app stores) and then check-in at any of the partner outlets of Deccan Chargers listed on Mojostreet. Once the user completes a check-in, a special offer is delivered right on the users' mobile screen. The same can be redeemed at the outlet in real time. Users who check-in the maximum number of times at partner locations will get to virtually own the Deccan Chargers team.

Commenting on the newly launched initiative, Kalyan Manyam, CEO, Mojostreet, says, "This unique initiative by Deccan Chargers will take the brand closer to its fans and increase engagement. I am sure Mojostreet users will be very excited to grab this opportunity to own the DC team."

Talking about the initiative, E Venkat Reddy, COO, Deccan Chargers, says, "This is a first of its kind initiative in the world, wherein a sports team will connect with its fans virtually through a mobile game and reward them in the real world. We are confident that this initiative will greatly contribute to the strong presence of the DC brand in the digital world."

Mojostreet allows members to share their game activity with their friends on Facebook and Twitter through a simple integration, making it viral and helping brands increase their presence on larger social media platforms through users.