Comviva launches mobile social networking solution, Hola!

The new application launched by the mobile value added service provider will be a one stop shop to access social networking sites such as Facebook and Twitter.

Mobile value added services provider Comviva has announced the launch of Hola!, a one stop shop application to access social networking sites such as Facebook and Twitter, and e-mail as well as popular web feeds via the mobile phone.

Hola! is powered by Comviva's award winning WebAxn, a cloud-based or network-based mobile application platform that enables service providers to develop and deploy applications and services on mass market handsets. Hola! is a standards-based solution that enables rapid and cost-efficient development, testing, deployment, management, distribution and marketing of a wide range of client, SMS and USSD-based mobile applications.

Commenting on the launch, Arun Tanksali, head, mobile lifestyle solutions, Comviva, says, "Given the viral nature of networking and messaging applications, there is strong latent demand for an available, easy to use networking and communication service that extends access to popular networking apps across the mobile subscriber base. Operators in emerging markets need to act now to garner consumer mindshare, if they are to become a central player in the market for mobile social networking services."

Tanksali adds, "Hola! will deliver services to mobile operator customers that will drive mobile data proliferation. It will help operators with their business objective of enhanced customer experience and increased revenues. It will also empower customers to experience handset-agnostic, faster and instant social networking connect."

Hola! will help the users to stay connected to the social networking websites without worrying about the cost and the network issues. It is available at different payment options such as pay-per-use, subscription and one time downloadable packs. It will also allow 24X7 services, irrespective of network connectivity.