Ogilvy launches Social@Ogilvy

The new initiative brings all the social media experts of the agency around the world under one umbrella.

Ogilvy & Mather has launched Social@Ogilvy, a worldwide practice connecting all of the agency's social media experts to deliver solutions across all areas of business.

Social@Ogilvy will connect marketing, communications, CRM, sales enablement and shopper marketing experts to deliver social solutions. In addition to social media marketing and communications, these solutions now include social shopping, social CRM, social care, social business solutions, listening and analytics, and the agency's measurement model, Conversation Impact™.

Commenting on the launch, John Bell, global managing director, Social@Ogilvy, says, "No matter which door clients walk through at Ogilvy, they will connect with the Social@Ogilvy team to deliver agile and measurable solutions. That's access to social experts deep in every marketing and communications discipline."

Social@Ogilvy will have over 550 dedicated social media experts around the world and another 4,000 digital experts, making it one of the biggest networks of social media strategists delivering global and local solutions. Headquartered in New York, the team will be led by John Bell, global managing director, Tom DeLuca, chief operating officer and Thomas Crampton, director of Social@Ogilvy in the Asia Pacific.

Social@Ogilvy will extend to 23 cities in 15 territories across the Asia Pacific region.

Paul Heath, chief executive officer, Ogilvy & Mather Asia Pacific, says, "Social@Ogilvy brings our social media specialists from all disciplines into an integrated team that supports clients at every stage of the game."

Thomas Crampton, director, Social@Ogilvy Asia Pacific, says, "The launch of Social@Ogilvy enables our global network of social media strategists to bring best-in-class social media expertise to all clients across the Ogilvy Group."