Yahoo! expands language base with launch of Bengali

The digital company partners with Anandabazar Patrika to deliver premium digital content in Bengali.

The digital media company Yahoo! India and the leading Bengali daily Anandabazar Patrika (ABP), have announced a partnership to deliver premium digital content in Bengali to the Indian internet audience. The co-branded property, bengali.yahoo.com, will leverage the combined editorial strengths of Anandabazar Patrika and Yahoo! India.

Bengali content is the latest in language offerings from Yahoo! in India, after the release of its offerings in Hindi, Tamil and Marathi. It offers news ranging from politics, sports, and entertainment from across the world, as well as local news from in and around Kolkata. Select articles from ABP's supplements such as Pustak Porichoy (book review), Kolkatar Korcha (snippets from Kolkata), Baracharcha (celebrity interviews), Natyo Samalochana (theatre review), Probondho (essays), and weekend specials will also be showcased on the site.

Commenting on the launch, Arun Tadanki, managing director of Yahoo! India and South East Asia, says, "The launch of Bengali on Yahoo! India will make our content relevant for new internet users who seek to consume content in their own language. Yahoo!'s reach, combined with ABP's vast experience in generating and serving Bengali content, will provide a superior digital content experience to Bengalis around the world."

Elaborating on the partnership, Kaushik Banerjee, vice-president,- Anandabazar and digital, says, "Anandabazar, with Yahoo! will deliver a superior digital content experience to 220 million people who speak Bengali the world over."

The site has been built on the Yahoo! Publishing Platform and is jointly managed by Yahoo! and My Ananda Bazar Patrika.