Mydala.com introduces WAP browser for discounted deals

The browser will help mobile internet users to access Mydala deals on any internet-enabled mobile phone using GPRS or WiFi.

Mydala.com, one of India's first buying and social commerce portals offering city-specific and pan India deep discount deals, has launched an exclusive mobile WAP browser, m.mydala.com, for discounted deals. The browser will help mobile internet users to access Mydala deals on any internet-enabled mobile phone using GPRS or WiFi.

In an official communiqué, Anisha Singh, founder and chief executive officer, Mydala.com, says, "Mobile is the future growth story for India, with more than 858 million wireless connections, of which 46 per cent of the mobile subscribers are capable of accessing wireless internet. Other than this, Indian consumers are also becoming more receptive to accessing discount deals on their mobile phones."

Using Mydala.com's new mobile WAP site, users can now buy their preferred deals not only with smartphones, but also with any basic-feature phone that has internet connectivity. There is no need to download any application to make use of the announcements.

Explaining the technicalities of the WAP portal, Ashish Bhatnagar, co-founder and chief technical officer, Mydala.com, says, "Mydala's WAP portal, m.mydala.com, harnesses the advantages of WAP 2.0 protocol to offer a secure and over-simplified shopping experience through a browser that is text-heavy, but with very few images to speed up access even on very slow mobile internet speed."

He adds, "The Mydala WAP portal has an integrated payment option, where users can make payments using credit card, debit card, OxiCash, voice payment, or even cash on delivery. It is supported by most wireless networks, including GSM and CDMA."

Mydala.com, which has surpassed five million registered users in India, claims that this service is a first of its kind in India.

The WAP browser, which is being launched just before Diwali, offers special deals on products such as artefacts, dry fruit hampers, silver and gold idols, gold-plated playing cards, Android mobile phones, watches, premium fragrances, chocolates, jewellery, bouquets, leather accessory gifts, bed sheets, and home essentials, which can be bought anywhere in India.