Proximity India wins digital duties for Nissan India

The agency will handle all digital initiatives including social media for Nissan X-Trail, Nissan Teana, Nissan 370Z and the Nissan brand initiatives including the Student Brand Manager programme.

Proximity India has won the digital creative duties of Nissan India. With this, the agency will handle all digital initiatives including social media for Nissan X-Trail, Nissan Teana, Nissan 370Z and the Nissan brand initiatives, including the Student Brand Manager programme.

Ajai Jhala, chief executive officer, BBDO/Proximity, says in an official communiqué, "The critical role of digital in this space will give us an opportunity to create some really impactful interactive ideas."

This is the second important business win for the agency; it had won the duties of Visa, earlier this month.

Ranjeev Vij, vice-president and head, Proximity India, says, "Nissan is a fantastic global brand and in India, it has ambitious plans. We will partner Nissan in challenging the market leaders and be a navigator in their journey to meet their ambitious business goals."

In 2009, TBWA India had won the creative duties for Nissan India. Earlier, AMO was the incumbent agency.

For the record, Proximity India is the youngest agency of Proximity Worldwide, and is globally aligned to BBDO Worldwide. The agency is focussed on providing solutions and initiatives that are designed to change individual consumer behaviour by 'creating acts - not ads'. It has offices in Mumbai and Delhi, and has worked on campaigns such as Aviva's 'Great Wall of Education' initiative, which helped collect more than one million books for underprivileged children.