New Delhi to host third edition of Mobile Conversations

'Mobile Conversations' is the mobile marketing conference organised by afaqs! every year. This year, it will be held on June 24, at The Lalit, New Delhi.

afaqs! is all set to conduct its mobile marketing conference, titled 'Mobile Conversations - No Mobile, No Marketing', in New Delhi. This is the third time that Mobile Conversations will be held in New Delhi. It was first organised in the capital in 2008, followed by another successful run in 2010.

'Mobile Conversations' will be a day-long seminar, which will highlight how the mobile ecosystem has evolved in the last 12-18 months, and how marketers can leverage the new mobile ecosystem. It will have panel discussion sessions on 3G mobile telephony, and explore how rules of mobile consumption will change post 3G. Experts will also discuss how important it is to differentiate mobile advertising from online advertising. Case studies on 'location-based advertising using mobile devices' and a research paper presentation on 'Integration of mobile applications (apps) into a digital strategy', will also be presented.

Mahesh Narayanan, country manager, business development (mobile business), Google will be the keynote speaker at the conference. Other eminent speakers at the conference are Mohit Gupta, chief marketing officer, Makemytrip.com, Alok Kejriwal, founder and chief executive officer, Games2win, Vinod Thadani, regional mobile director, India and South Asia, GroupM, Subhomoy Sengupta, digital consultant to Coca-Cola, Amitesh Rao, director, brands and media, MTS India, Sameer Pitalwalla, senior vice-president, UTV Interactive, Saurabh Singh, head, advertising sales, Navteq Media Solutions, Arshit Pathak, managing director, Kingtech Electronics (G'Five mobiles), Sandeep Amar, head, marketing, audience and sales strategy, Times Internet, Shubhodip Pal, country manager, India, Blyk, Anuj Kumar, co-founder and chief executive officer, Affle, Dr Lai Kok Fung, co-founder and chief executive officer, BuzzCity, Srinivas Mothey, associate vice-president, sales, One97 Communications, Naren Nachiappan, managing director, Jivox India, Shailesh Vickram Singh, director, Seedfund, and P R Satheesh, president, TELiBrahma.

The Mumbai edition of Mobile Conversations will be organised sometime soon.

Mobile Conversations 2011 will be sponsored by Navteq Media Solutions, One97 Communications and Jivox India (associate sponsors), ValueFirst (mobility partner), TNS Global (knowledge partner) and Business Wire India (official news distribution partner). The online media partner for the conference is The Mobile Indian, the telecom portal of afaqs!.