Kushal Sanghvi joins Concept Digital as managing director

Concept Digital is the digital arm of Concept Group, which is associated with agencies like Scarecrow and Eleven.

Kushal Sanghvi has joined Concept Group as managing director of their digital arm Concept Digital. Sanghvi, who will be based in Mumbai, will report to Vivek Suchanti, managing director of Concept Group.

"Concept Digital is the new face or digital arm of the Concept Group. It will offer digital media services -- ranging from creative strategy, media planning and buying, to social media marketing -- directly, and also serve digital media requirements of agencies related to Concept Group, like Scarecrow and Eleven," Sanghvi tells afaqs!.

He further clarifies that the group used to offer digital media solutions earlier under the banner of iConcept and Concept ORM, which will now be merged into Concept Digital.

Concept Digital has plans to set-up its offices outside India, as well.

Prior to Concept Digital, Sanghvi has worked with the mobile technology and marketing firm StratosHear Technologies, as executive director, business development, media and alliances, for a short span of about a year. He has more than 15 years of work experience in the media space. Before StratosHear Technologies, Sanghvi has worked with Media Contacts -- the digital arm of Havas Media -- in India. At Media Contacts, he was responsible for the business development and overall growth of the digital agency in the country.

Sanghvi was one of the founder members of Rediff.com. He has also worked with companies such as The Times of India Group, Fremantle Worldwide, and Reliance ADAG.