B4U Music to be available on mobile phones

Through a tie-up with Yamgo, a global mobile TV network, the music channel will provide a mix of contemporary Bollywood, Indipop, Bhangra, and international music on the mobile platform.

Television channel, B4U Music, has tied up with global mobile TV network Yamgo. Through this association, users of mobile phones across the world will be able to enjoy a mixture of contemporary Bollywood, Indipop, Bhangra and international music.

The programme line-up on Yamgo would include star interviews, artist profiles, concerts and chart rundowns, as well as video-request shows.

On the new service, Sunil Rohra, chief executive officer, B4U Network, says, "Keeping in line with our expansion strategy, we are absolutely delighted to be joining Yamgo's mobile television service. With its high-quality play-out and enormous reach across the world, a whole new audience will now view the exciting programmes and scintillating music that B4U Music offers."

He adds, "We are confident that with a large global Bollywood fan base, B4U Music will become the leading mobile music channel, providing viewers with the most acclaimed Bollywood entertainment."

The new channel will deliver Asian music, with a focus on Bollywood and lifestyle programming to almost all mobile phones, including iPhone, iPad, Android phones, Nokia and BlackBerry.

Mobile viewers will also have access to hit shows, such as Morning Masala, which will feature contemporary Bollywood hits, Bollywood Bang Bang, which will present hit tracks from Bollywood stars, Orange Funk, a mix of light entertainment and lifestyle ideas, and Boom Box, which will play Bollywood dance tracks that are yet to be released.

Ian Mullins, chief executive officer and founder, Yamgo, says, "As the premier broadcaster dedicated to Bollywood music and an international household name, B4U can take full advantage of the Yamgo mobile television network to deliver the most comprehensive catalogue of Asian music entertainment available on mobile devices. It's great to have them on the network and allow consumers anywhere and at anytime to watch high-quality Asian music video."