Warner Bros India appoints Ignitee Digital Solutions for social media marketing

Under the annual contract, the agency will carry out social media marketing activities for movies made under the Warner Bros banner.

Entertainment company Warner Bros India has signed an annual agreement with the digital marketing agency, Ignitee Digital Solutions for its social media marketing activities in the country.

The agency has in the past worked on social media activities for the promotion of WB's (Warner Bros) Harry Potter and the Deathly Hallows on the Warner Bros Pictures India Facebook fan page. It has also carried out social media activities for WB's movies like Inception, Lahore and Jaane Kahan Se Aayi Hai. While these were on project basis, the agency now has a one-year contract with the group to manage all its activities on social media platforms, including Facebook, Twitter and YouTube.

George John, director, marketing, Warner Bros says, "Social media marketing has gained a lot of momentum over the last couple of years and has now become an integral part of our overall movie marketing strategy. It is the ideal platform to connect and engage with the young people who are such important consumers of our entertainment content."

He adds that Warner Bros Pictures India looks forward to widening its social media activities in the upcoming year in support of its 2011 film slate.

On being signed on, Shankar B, COO, Ignitee Digital Solutions says, "We are excited and proud to be working with Warner Bros, and will do everything in our capacity to make every campaign well-crafted, popular and successful."

The agency says it has planned a unique and innovative campaign, by leveraging social media strategies.

This is Ignitee's second win in January 2011. Earlier this month, it had bagged the digital duties for Lovely Professional University (LPU).