Komli Media receives Rs 67.5 crore funding

This follows an investment of Rs 28 crore by investors last year.

Digital media firm, Komli Media, which runs the online audience or traffic measurement tool Vizisense.com and an online ad network, has received another round of funding of Rs 67.5 crore (US$15 million), led by Norwest Venture Partners. Its existing set of investors, Nexus Venture Partners, Helion Venture Partners and Draper Fisher Jurvetson, also contributed in the funding.

Nexus Venture Partners, Helion Venture Partners and Draper Fisher Jurvetson pumped in Rs 28 crore into the company last year as well.

In an official communiqué, Komli Media has announced that the additional capital will be used to fuel expansion throughout India and across its key markets in Asia Pacific. The company will further invest in its two core businesses, the ad network and audience measurement business.

In 2010, Komli Media expanded its presence in the Asia Pacific and European regions. It acquired the Australia-based site representation company called PostClick and the UK-based online advertising firm named Indoor Media.

PostClick is an online media sales company which ties up with online publishers, mostly on an exclusive representation basis, to represent and sell their online ad inventory to advertisers. Its business model is based on the commission earned through publishers from the sale of ad inventory.

Indoor Media is a three-year-old company. It owns an ethnic online ad network named AdMasala, which enables advertisers to target and serve ads to South-Asian internet consumers residing in the UK. AdMasala has partnerships with more than 400 publishers across various parts of the world, including Indian publishers.