Cleartrip.com ropes in Niraj Seth as chief marketing officer

This is a newly created position in the online travel agency

Online travel agency (OTA), Cleartrip.com, has appointed Niraj Seth as chief marketing officer (CMO). Seth was earlier the head of marketing at online jobs portal, Monster.com, where he looked after the markets of India, Middle East and South East Asia.

This is a newly created position at Cleartrip. Seth will head the marketing division, and will also be involved in the other strategic decisions of the OTA across other domains. He will report to Stuart Crighton, chief executive officer, Cleartrip.com, and will be based in Delhi.

In an official communiqué, Crighton says, "The CMO role is critical to the continued development of Cleartrip. With our accelerated growth trajectory, consumer relationships continue to be our priority in all that we do. Having Seth's keen insight to support our world-class products will be a great combination."

Seth is an alumnus of IIT Kharagpur and has more than 17 years of work experience. Of this, he has spent more than 12 years with Bharat Petroleum (BP). He was brand manager at BP when he quit the petroleum company in 2006. He then moved to Monster.com and worked there for more than four years.