Isobar to manage digital identity of Perfetti's brands

Perfetti Van Melle India has assigned the duties of its new website development and social media presence management to Isobar, the digital arm of Aegis Media

Isobar, the digital arm of Aegis Media, has bagged Perfetti Van Melle's website development and maintenance business.

As per the arrangement, Isobar will revamp and re-launch the corporate website of the company, Perfettivanmelle.in, and give it a more youthful, informative and interactive outlook.

Speaking to afaqs!, Ashish Bhasin, chairperson, India and chief executive officer, Southeast Asia, Aegis Media, says, "The revamped version of the site will be targeted towards both consumers and corporate entities. It will offer details about the company and there will be dedicated and interactive sections for brands such as Alpenliebe, Mentos, Chlormint, Happydent, Big Babol and Center Fresh."

Apart from this, the digital agency will also manage Perfetti's brands on social media properties such as Facebook and Twitter.

In an official communiqué, Sameer Suneja, managing director, Perfetti Van Melle India, says, "The online medium is one of the most frequent places that people go to both for seeking and sharing information. Giving appropriate information and providing a platform for conversations on our brands is important. We felt Isobar was the right partner for this very important project of creating and managing our digital identity."

Shamsuddin Jasani, country head, Isobar India, says, "This will be a great challenge for us as Perfetti has always been a company which has done some great work on all media, especially digital."