Wybor, a Indian consumer electronics brand by MEPL Group, announced the signing of Indian cricketer Axar Patel as its brand ambassador. Wybor offers a range of products, including Google QLED TVs, inverter split air conditioners, semi-automatic washing machines, air coolers, and smartwatches to meet various consumer needs.
Axar Patel's cricketing skills, dedication, and commitment align with Wybor's brand values. "I’m honoured to partner with Wybor, a brand that not only delivers innovative products but also shares my passion for excellence and pushing boundaries. I look forward to being part of Wybor’s journey as it continues to grow as a top Indian brand," said Axar Patel.
"We are thrilled to partner with Axar Patel, whose dedication, versatility, and hardworking spirit reflect the values we uphold at Wybor. As an all-rounder and a proud Indian, he embodies the same excellence we bring to our products. With a 45-year manufacturing legacy from the MEPL Group, Wybor continues to grow as a trusted, premium Indian brand," said Gagan Preet Singh Malhotra, Director of Malhotra Electronics.
Puneet Solanki, head of talent at Sportcell, added, "We at Sportcell are proud to have played a pivotal role in aligning Wybor with Axar Patel. Axar’s exceptional talent, discipline, and unwavering determination mirror the values that Wybor stands for. This partnership marks the beginning of a dynamic collaboration, and we are excited to witness how it will elevate both the brand and the athlete."