Madame unveils new logo as part of rebranding journey

Madame, a women's fashion brand, announces the launch of its brand-new logo. This marks a new step in Madame's comprehensive rebranding initiative, which began in March 2024 with the introduction of a new store design concept.

The new logo reflects Madame's philosophy, "Be Everyone U R," highlighting the diverse identity of the modern Indian woman. It encourages her to embrace various aspects of her personality, including trendy, casual, bold, and glamorous styles.

The curves of the logotype suggest calmness and balance, while the logomark resembles a labyrinth. The lines shaping the "M" subtly represent the diverse styles and individualities of the Madame woman, a visual reinforcement of the brand's empowering message.

Akhil Jain, the executive director of Madame, says, “We wanted Madame’s new logo to tell a story; and to redefine what it means to wear and experience fashion. So, it has been created keeping in mind the multifaceted lives of the modern women, who juggle and embrace multiple roles. Its modern yet minimal design represents strength and grace while offering a fresh perspective on fashion. It is a powerful visual identity that resonates with our brand's values, aspirations, and most importantly with our customers."

Alex Athanassoulas, president and CEO of Stirixis Group, the design expert behind the logo, elaborates, “We are incredibly proud to have collaborated with Madame, not just on crafting their new logo and store design, but also in developing a business strategy that truly aligns with their vision for long-term growth and customer connection. Every design element connects the brand to its customers and empowers them to express their individuality. The new logo, clean and minimal, serves as a canvas for this self-expression. The logomark denotes femininity and a sense of mystery by resembling a labyrinth, intuitively inviting you on an adventure of self-discovery. Together, these strategic efforts enhance the brand’s identity whilst contributing meaningfully to Madame’s growth and long-term prosperity in the global fashion industry”.