“IPL’s exposure on television is far more superior to other mediums…” Ajay Motwani, Adani Wilmar

We spoke to the chief marketing officer about Fortune Foods’ expectations from the season, leveraging broadcast, advertising trends, the involvement of young brands and more.

With multiple young brands like Dream11, CRED, boAt, Lenskart, Upgrad, associating and leveraging IPL 2020 broadcast, it would be fair to ask why such an increasing interest and where do traditional brands stand on it. afaqs! spoke to Ajay Motwani, chief marketing officer, Adani Wilmar to understand the brand’s partnership with the biggest T20 broadcast event in the world. The marketing head of the legacy group takes us through Fortune Foods’ association with the event, importance of broadcast, involvement of young brands, TG, trends in advertising and favourite campaigns.

Edited Excerpts:

The kind of exposure that IPL offers is definitely alluring for a lot of brands irrespective of the segment or age.