“IPL broadcast helped us tap non-metros and tier-2 cities, contributes 60-70% now”: Sharat Dhall, PolicyBazaar

The COO of the online insurance aggregator talks about the partnership with IPL, leveraging television, advertising during IPL, TG, secret recipe for campaigns and more..

IPL today hosts a plethora of brands under its massive reach, geography-agnostic and gender-neutral umbrella. PolicyBazaar, a decade-old brand has been partnering with IPL broadcast for the last couple of years. With brands across segments (edu-tech, fantasy gaming, FMCG) partnering with IPL, what benefits does a brand from the online insurance segment derive? We spoke to Sharat Dhall, chief operating officer, PolicyBazaar about the partnership with IPL broadcast, benefits of television, target group, advertisement during IPL, the secret recipe for campaigns and more.

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