Amul Jumps on the Football Brand Wagon as Broadcast Associate Sponsor for Premier League

afaqs! Reporter interviewed R S Sodhi, managing director of GCMMF (Amul), about the brand’s partnership with sports, recent associations, marketing objectives, yield factor, and more.

Lately, the halo around the sporting properties in India is too big for brands to ignore. The mighty reach which taps almost every segment of the sporting loyalists acts as a treasure worth a bet. And with these events mushrooming, one sport which has gained massive attention is football.

Though the sport has been played and religiously followed for quite some time, only in the past five years or so has it thrived, and the credit for this goes to the various homegrown leagues. While these leagues have been able to reach an audience beyond metropolitans, Premier League, the global sporting extravaganza, still dominates a football enthusiast’s mind. To understand more about how brands plan to voice their preposition on this ivy league platform, afaqs! Reporter got in touch with R S Sodhi, managing director of GCMMF (Amul). In his interaction with Debashish Chakraborty, Sodhi talks about the brand’s partnership with sports, recent associations, marketing objectives, yield factor, and the future of football.