Yellow lands the creative mandate for Dlecta Foods

Yellow will be responsible for the brand's creative, social media, brand identity, and building a packaging experience.

Yellow wins the digital and creative mandate for Dlecta. This includes the overall strategy, planning, and creative content requirements across online and offline platforms for the brand

The agency will partner with the brand to create a disruptive marketing journey and build a distinct identity to make Dlecta the customer’s first choice when it comes to cheese.

“With Dlecta, our aim is to strengthen their identity and positioning with our creative strategy and packaging. With a defined vision and calculative approach, we look forward to creating great work in new and unprecedented directions for the brand. As disruptive thinkers and with our expertise over the years, we strive to increase the visibility of the brand, create top-of-the-mind recall value amongst consumers, and also plan to introduce Dlecta to a newer set of audiences to capitalize on every opportunity in the market. We immensely appreciate this opportunity and look forward to bringing brilliant results to the table for Dlecta,” said Shrey Doshi, founder and creative director of Yellow.

Speaking about the association, Mr. Deepak Jain, Managing Director, Dlecta, said, "We feel ecstatic to have Yellow as our digital and creative agency, especially at this point in our story. Yellow’s similar vision and mindset are in proper alignment with what we look forward to achieving for Dlecta over the years. Their proven creative abilities, expertise, and enthusiasm combined with their penchant for experimentation & innovation make them the perfect partner in our rapidly growing industry. Their team is hungry, diligent, and pays strong attention to detail, something that became evident in the multiple discussions we’ve had over a while. We are at the next turning point in the journey of Dlecta as a brand and are glad to have Yellow as our partners.”

In the last 9 years, Yellow has worked with globally reputed brands like Sephora, Hamleys, Forbes, CNBC TV-18, Crossword Bookstores, and more. With our growing experience and expertise in content and branding across channels, formats, languages, and geographies, we believe we can help grow Dlecta exponentially and achieve what we aim for.